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“I Didn’t Set Out To Sell A Slimming Drink. I Was Looking For One That Worked On Me.”
Justin, founder of The Purest Co, on the Sicilian orange extract he found at a trade show, why 400mg of it goes in every sachet, and the three months it took to see it on himself.
▶ Justin on why this product exists · 60 seconds.
Most supplement companies start with a gap on a shelf. This one started with a group of friends in a gym who were all quietly stuck at the same place, and one of them happened to be building a supplement company.
“I was going through my own fitness journey, talking to my friends,” Justin says. “I realised a lot of us go through a similar journey.” Training was not the problem. The last stubborn layer was. And nothing on the shelf was honest about what it actually did.
A Blood Orange That Only Grows In Volcanic Soil
“I came across Morosil, the Sicilian blood orange extract, in one of the trade shows I went for,” he says. “It’s a very unique strain of oranges found in just the volcanic soils of Sicily.” Moro blood oranges grown under Mount Etna carry an unusually high concentration of anthocyanins, the deep red pigment compounds that act against fat accumulation.
What convinced him was not the origin story. It was the research. “The research was really compelling,” he says. “In one study they saw significant reductions in body weight as well as fat mass, both visceral and subcutaneous, compared to the placebo.” Then the part that decides whether a founder actually ships something: “Being a natural extract, the product was very well tolerated, as well as safe and gentle on the stomach.”
| The fat burner shelf | This elixir | |
|---|---|---|
| What does the work | Stimulants, or a laxative effect | A blood orange extract, at 400mg |
| How you feel on it | Wired, then flat | Nothing. No jitters, no urgency |
| What’s on the label | A proprietary blend | Every dose printed on the sachet |
| How long it’s for | A three-week detox | Three months, the way the study ran |
Three Months, On Himself First
Justin · founder, The Purest Co · his own experience
“Once it came into commercial production, I started taking the product in addition to my gym sessions. And I saw gradual changes in my body mass composition, specifically reduced, over a period of three months or so. So I hope, after hearing from me, you will give this product a try.” He was training throughout, and he gives it three months rather than three weeks. Individual results vary.
“I lost 3.7kg in the last 30 days and couldn’t be happier! My clothes fit more loosely, my belly is noticeably smaller, and I feel much less bloated. I have more energy throughout the day and my backache has reduced, making daily activities more comfortable.”
“I was able to workout more during the week to improve energy levels. Helps curbs my appetite as well.”
“Pants are dropping… 2 different neighbors from different families said I’ve slimmed down a lot.”
“My cravings are curbed and it has become so easy for me to eat healthy!”
“I feel less hungry after taking the slimming products from The Purest Co.”
Real customers from our 90-Day Plan, in their own photos and words. Results shown were achieved alongside exercise and mindful eating. Individual results vary.
Rip, Sip, Done
Tear the top off
One 30g sachet, ready to drink. No water, no shaker, no scoop, nothing to wash up afterwards.
Drink it straight
Blood orange, sweetened with real orange and apple juice and monk fruit. About four seconds.
30 minutes before a meal
One sachet a day is the routine. Two a day is allowed on the label if you want to push it. Attach it to the same meal each day and you will not forget.
Monthly Subscription
- 30 sachets every 4 weeks · one month
- 90-day money back guarantee
- Cancel or pause any time
One Month Supply
- 30 sachets · one month
- 90-day money back guarantee
Free shipping on orders over $199. · Prices in AUD.
The Four Things Doing The Work
The reason Justin could put 400mg of Morosil in is that he was not trying to hit a price. Four actives, each at a dose you can read off the sachet, and nothing in there to pad the ingredient list out.
Morosil® Blood Orange Extract400mgThe Moro blood orange, grown in the volcanic soil under Mount Etna. Its anthocyanins are what act against fat accumulation, and 400mg is the dose the clinical work was done at, not a sprinkle of it.
L-Carnitine500mgEnhances fat metabolism and energy production. It is the compound that moves fatty acids into the cell to be burned, which is why it sits alongside the orange rather than instead of it.
Active Postbiotic Cells10 billionBifidobacterium lactis CECT 8145, a strain clinically studied for reducing body fat and visceral fat content. Postbiotic, so it does not need a fridge to stay active.
Fibersol®-2 Prebiotic Fibre3000mgPromotes better digestion and feeds the gut bacteria you already have. It is also the reason a sachet is filling rather than watery.
How This Compares To The Rest Of The Category
Fat burners & detox teas
- ✕Stimulants that give you a jittery afternoon and a crash
- ✕Laxative or diuretic effects sold as weight loss
- ✕Proprietary blends that never print a dose
- ✕Something you have to remember to mix, shake and drink
- ✕A three-week detox with nothing after it
- ✕Nothing at all for your gut
Sicilian Orange Slimming Elixir
- ✓No stimulants. Justin drank it before the gym, not instead of it
- ✓A blood orange extract, not a purge or a diuretic
- ✓400mg, 500mg, 10 billion, 3000mg, printed on the sachet
- ✓Rip and sip, about four seconds, no water needed
- ✓Built for three months and beyond, which is how the study ran
- ✓10 billion postbiotic cells and 3000mg of prebiotic fibre
The clinical work behind Morosil ran on 60 adults over 12 weeks at 400mg a day, which is exactly the dose in this sachet. It is the reason the label asks for three months rather than three weeks: twelve weeks is the window the effect was measured over, so it is the window worth judging it on.
That study was on the Morosil extract at this dose, not on this finished product, and it was run alongside diet and lifestyle rather than instead of them.
92% of users experience weight reduction and gut improvement.
What Three Months Actually Looked Like
“Have been taking Sicilian Orange slimming elixir for about 6 months, paired with regular exercise and reduced food portions. I feel that my appetite has reduced, weight is officially down 10kg, and I am able to fit into clothes I last wore 10 years ago. Have added in the lean and burn probiotic melts and lemon tea elixir in between, but mostly stayed regular with the Sicilian orange, cos it’s my favourite.”
“I’ve been taking this product since August 2025. I love my food too much so I wasn’t watching what I ate or be mindful. No obvious results after 2 months. The 3rd month.. oh hello… the 5th month, I am so glad I didn’t chuck away all my tiny jeans. This elixir is my BFF. I never leave home without it.”
“Had been taking the slimming elixir to lose my flabby tummy that I gained last year to prepare for my big day. During the first 2-3 months of the slimming elixir use… My tummy had reduced by 2-3 inches. I’m still taking daily till now and my fat percentage had also been decreasing. Nil side effects of diarrhea or increase urine output like how the usual weight losing supplements works.”
“I had taken this product for 4 months and it worked for me. The reason i stopped was because i have reached my expected results. After close to 2 years, fats built up again around the waist area so i am back taking this product again.”
“I’m about to finish my 2nd box and I have to say I’m addicted! The taste is amazing, the energy it gives me is incomparable and I’ve been craving less food! I can’t say I’ve lost weight but I’m happy it gives me the energy I need. I have my 3rd box stocked and about to order my 4th!”
“My appetite is more stable and I dont overeat. I have also lost some weight.”
“Tried this and it worked! I noticed that I passed my 1 year anniversary since I purchased in December of last year… I checked all my purchases and I had 19 transactions, all products that I bought are all effective.”
Pick Your Supply
Monthly Subscription
- 30 sachets delivered every 4 weeks: exactly one month
- Save $39 a delivery against two 15-sachet packs
- 90-day money back guarantee
- Cancel, pause or change your delivery date any time
- Swap to any other product in store any time
One Month Supply
- 30 sachets: a one month supply
- 1 sachet a day, 30 minutes before a meal · rip and sip, no water
- 90-day money back guarantee
Free shipping on orders over $199. · Prices in AUD.
What The First Three Months Look Like
US-FDA, HACCP& ISO 22000
Independentlylab-tested
Clinical dose,not a trace
Nopreservatives
No artificialcolouring
Vegan, no soy,no gluten
Sweetened withreal juice only
The label asks for three months. So the guarantee runs for 90 days, which is longer, on purpose. Give it a proper run, and if nothing changes, tell us and your money comes back. That is the whole condition.
The Questions People Actually Ask
Will it make me jittery?
No. There are no stimulants in it. The active is a blood orange extract, not caffeine or a thermogenic, which is the whole reason Justin was able to take it alongside training rather than having to time it around sleep.
How long before I see anything?
The label says to start seeing results in about four weeks, and to keep going daily for three months and beyond for sustained results. The clinical work behind the main ingredient ran for twelve weeks. Reviewers here are consistent about this: several describe nothing much at two months and a clear change in the third. Individual results vary.
Do I have to diet or train for it to work?
It is not a substitute for either. The customers with the biggest changes here say plainly that they were also walking, training or eating smaller portions. What most of them describe first is an easier appetite, which is what makes the rest of it more manageable.
When exactly do I take it?
One sachet a day, about 30 minutes before a meal. Most people attach it to lunch or dinner. You can take two a day if you want to, which is what the label allows, though one is the normal routine.
Does it taste like a supplement?
It tastes like blood orange, because it is sweetened with real orange and apple juice and monk fruit rather than sugar. Taste is the single most repeated word in the reviews, and it is why people stay on it long enough to matter.
Is it safe with my stomach?
It was chosen partly for that. In Justin’s words, being a natural extract it was well tolerated, safe and gentle on the stomach. If you are pregnant, nursing, taking medication or under medical care, check with your doctor first.
Do I need to refrigerate it?
No. Store it somewhere cool and dry. The cells are postbiotic, so they stay active in a drawer, a handbag or a suitcase.
What if it does nothing for me?
Then you get your money back. You have 90 days, which is deliberately longer than the three months the label asks you to give it.
He Made It For Himself First
That is the only real endorsement in any of this. Not a celebrity, not a before and after: a founder who went looking for something that worked on him, found an extract with the research behind it, and then had to wait three months like everybody else.
One sachet a day, 30 minutes before a meal. Three months is what the label asks for and 90 days is what the guarantee gives you, so the only thing you are actually risking is the four seconds a day.